Bushfire Relief


It’s been a tough time in Australia with the bushfires, and thousands of hardworking Aussies have been affected.

From 24th-27th January, every dollar from the sale of specially marked VB kegs at participating venues will be donated to The Rotary Clubs of Australia National Bushfires Fund.

Find a Venue

a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.


Limited Edition

Cold Cans


It's not a VB unless it's ice cold.

Find out more

Limited Edition

Cold Cans


It's not a VB unless it's ice cold.

Find out more

Big Cold Gear


CHRISTMAS SALE


YOU CAN GET IT SHOPPING

SHOP NOW

The Brew


A few trade secrets about
the best cold beer.

Read more

History


In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now


The full heritage ad collection.

Watch Now

Matter of fact

I've got it now


The full heritage ad collection.

Watch now


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