a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.

History The Brew

50 years of cheers

Anniversary of the VB Anthem.

Enter now

50 years of cheers

Anniversary of the VB Anthem.

Enter now

Big Cold Gear

Retro Neon

No home should be without one.

I want it now
Retro Green Tee

Retro Green Tee

$35

Elsternwick Ringer Tee Black

Elsternwick Ringer Tee Black

$35

Hard Earned Ringer White

Hard Earned Ringer White

$35

Go to VB store

The Brew

A few trade secrets about
the best cold beer.

Read more

History

In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Hard Yards

It's not easy out there. no one works harder
than live musicians, and we respect that.
So it's time we give them a leg up.

Visit VB Hard Yards

Hard
Yards

It's not easy out there.
No one works harder than
live musicians, and
we respect that.

So it's time we give
them a leg up.

Visit VB Hard yards

Instagram

VB on Instagram

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