a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.

History The Brew

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Big Cold Gear

Retro Neon

No home should be without one.

I want it now
Retro Green Tee

Retro Green Tee

$40

Elsternwick Ringer Tee Black

Elsternwick Ringer Tee Black

$40

Hard Earned Ringer White

Hard Earned Ringer White

From $35

Go to VB store

The Brew

A few trade secrets about
the best cold beer.

Read more

History

In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now

The full heritage ad collection.

Watch Now

Matter of fact

I've got it now

The full heritage ad collection.

Watch now

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