Shop Now

a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.

History The Brew

AVAILABLE NOW!

VB x Volley Heritage High

VB x Volley Heritage High

$85

VB X Volley - Heritage High Limited Cooler Bag Bundle

VB X Volley - Heritage High Limited Cooler Bag Bundle

$95

VB X Volley Mid Sock

VB X Volley Mid Sock

$20

VB BUDGY SMUGGLERS

Get summer ready. Aussie made VB Budgy Smugglers – you can get ‘em now

SHOP NOW

The Brew

A few trade secrets about
the best cold beer.

Read more

History

In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now

The full heritage ad collection.

Watch Now

Matter of fact

I've got it now

The full heritage ad collection.

Watch now

Be first to know about new merch, promotions and offers.