a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.


Big Cold Gear


Big black
crewneck jumper


Out now, get it
before you miss out.

I want it now

The Brew


A few trade secrets about
the best cold beer.

Read more

History


In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Hard Yards


It's not easy out there. no one works harder
than live musicians, and we respect that.
So it's time we give them a leg up.

Visit VB Hard Yards

Hard
Yards


It's not easy out there.
No one works harder than
live musicians, and
we respect that.

So it's time we give
them a leg up.

Visit VB Hard yards


Be first to know about new merch, promotions and offers.