a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.

History The Brew

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Big Cold Gear

VB X Thongs

Peak Australia

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VB Thongs

VB Thongs

$45

Big Green Crewneck Jumper

Big Green Crewneck Jumper

$60

Best That's Brewed Tee White

Best That's Brewed Tee White

$40

Go to VB store

The Brew

A few trade secrets about
the best cold beer.

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History

In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now

The full heritage ad collection.

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Matter of fact

I've got it now

The full heritage ad collection.

Watch now

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