a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.


Limited Edition

Cold Cans


It's not a VB unless it's ice cold.

Find out more

Limited Edition

Cold Cans


It's not a VB unless it's ice cold.

Find out more

Big Cold Gear


Retro Neon


No home should be without one.

I want it now

The Brew


A few trade secrets about
the best cold beer.

Read more

History


In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now


The full heritage ad collection.

Watch Now

Matter of fact

I've got it now


The full heritage ad collection.

Watch now


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