a hard earned thirst needs a big cold beer,
and the best cold beer is vic. Victoria bitter.

a hard earned thirst needs a big cold beer, and the best cold beer is vic
Victoria bitter.

History The Brew

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Limited Edition

Cold Cans

It's not a VB unless it's ice cold.

Find out more

Big Cold Gear

VB X Thongs

Peak Australia

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VB Thongs

VB Thongs

$45

Big Green Crewneck Jumper

Big Green Crewneck Jumper

$60

Best That's Brewed Tee White

Best That's Brewed Tee White

$40

Go to VB store

The Brew

A few trade secrets about
the best cold beer.

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History

In 1854, Thomas Aitken, founder and head brewer of the Victoria Brewery, decided there ought to be a beer specially brewed for our harsh Aussie climate.

The big cold beer

Matter of fact

I've got it now

The full heritage ad collection.

Watch Now

Matter of fact

I've got it now

The full heritage ad collection.

Watch now

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