October 19, 2012
4.9% available now.
We’ve returned Victoria Bitter to 4.9% to give you a full flavour and full strength beer for a hard earned thirst.
Victoria Bitter is back – as a matter of fact, you can get it now. Head to your local pub or bottle shop to get your first taste of the good stuff.
Victoria Bitter.Read more
September 5, 2012
A letter from our CEO to our Loyal Drinkers
Dear Victoria Bitter drinkers,
We’ve heard you… and we’re fixing it
A few years ago, we made several changes to the recipe of your favourite beer. We altered the brewing process and we got it wrong.
But we’ve listened to you – our loyal customers – and now we are determined to...
September 4, 2012
Look out for 4.9% Victoria Bitter in your local pub and bottleshop towards the end of October.
As you can understand, it takes a while to roll out a change as significant as this and in celebration of the return of the original big cold beer, we decided it was fitting to make a few other changes while we were at it. To start with we will be bringing back the unmistakeable and iconic packaging – including...
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