• October 19, 2012
    Its Back.

    4.9% available now.

    We’ve returned Victoria Bitter to 4.9% to give you a full flavour and full strength beer for a hard earned thirst.

    Victoria Bitter is back – as a matter of fact, you can get it now. Head to your local pub or bottle shop to get your first taste of the good stuff.


    Victoria Bitter.

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  • September 5, 2012
    Letter from Ari

    A letter from our CEO to our Loyal Drinkers

    Dear Victoria Bitter drinkers,

    We’ve heard you… and we’re fixing it

    A few years ago, we made several changes to the recipe of your favourite beer. We altered the brewing process and we got it wrong.

    But we’ve listened to you – our loyal customers – and now we are determined to...

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  • September 4, 2012
    Victoria Bitter Bottles

    Look out for 4.9% Victoria Bitter in your local pub and bottleshop towards the end of October.

    As you can understand, it takes a while to roll out a change as significant as this and in celebration of the return of the original big cold beer, we decided it was fitting to make a few other changes while we were at it. To start with we will be bringing back the unmistakeable and iconic packaging – including...

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