• August 30, 2013
    The Perfect Fit.

    Tools Down, Stock Up!

    Some things were made to go together.

    Pie and sauce, dog and a ute, Vic Bitter and Hard Yakka.

    Yep, we’ve teamed up with our mates at Hard Yakka to offer our loyal Facebook fans deals on their tough as nails work wear and boots.

    Bonus vouchers, 2 for 1’s, pretty much discounts across their entire range; there’ll be enough...

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  • July 12, 2013
    VB the sheds

    Vic Bitter Sheds Pre-Match Party

    If you’re lucky enough to be heading to the sold out decider on Wednesday the 17th July in support of our beloved VB Blues, then you’d better organise yourself a spot at The Sheds, the Official pre-match party, presented by the big cold beer – Vic Bitter.

    Be a part of the pre-game build up and experience -

    • The legendary...
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  • March 28, 2013

    Raise A Glass: Doug’s Story

    A few years ago we found a photo in the old Victoria Brewery. Dating back to 1941, it shows some diggers spelling out ‘VB’ in the sand. It inspired us to do something to support the Australian service men and women, and their families, both past and present. So, in March 2009, we teamed up with the RSL and Legacy, and Raise A Glass was born....

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  • November 30, 2012
    Green takes out gold.

    Green Takes Out Gold

    Big News Mates -

    Earlier this past month we were awarded a gold medal for best Aussie-style lager at the RNA Royal Queensland Beer Show.

    We also picked up the Cryermalt Trophy for Queensland’s best beer.

    These are not awards we could’ve won on our own.

    We’d like to thank you from the...

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  • November 2, 2012

    Matter Of Fact You Can Watch Em Now.

    The wait is over.

    A Hard Earned Thirst is back. Enjoy the new ads.

    Cheers, Vic Bitter.

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  • October 19, 2012
    Its Back.

    4.9% available now.

    We’ve returned Victoria Bitter to 4.9% to give you a full flavour and full strength beer for a hard earned thirst.

    Victoria Bitter is back – as a matter of fact, you can get it now. Head to your local pub or bottle shop to get your first taste of the good stuff.


    Victoria Bitter.

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  • September 5, 2012
    Letter from Ari

    A letter from our CEO to our Loyal Drinkers

    Dear Victoria Bitter drinkers,

    We’ve heard you… and we’re fixing it

    A few years ago, we made several changes to the recipe of your favourite beer. We altered the brewing process and we got it wrong.

    But we’ve listened to you – our loyal customers – and now we are determined to...

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  • September 4, 2012
    Victoria Bitter Bottles

    Look out for 4.9% Victoria Bitter in your local pub and bottleshop towards the end of October.

    As you can understand, it takes a while to roll out a change as significant as this and in celebration of the return of the original big cold beer, we decided it was fitting to make a few other changes while we were at it. To start with we will be bringing back the unmistakeable and iconic packaging – including...

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