• December 2, 2016
    Victoria Bitter Summer of Cricket Collector Cans

    Victoria Bitter celebrating cricket's greatest moments

    The cricket season is in full swing. And to celebrate the launch of the VB ODI Series, Victoria Bitter is launching a limited edition collector can. Remember the Ashes Whitewash in 2005, the Nightwatchman in 2001 or Australia's greatest World Record in 1999? VB is saluting these and other great moments in cricket history on 10 different...

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  • May 19, 2016


    Residents in NSW can get their hands on a limited edition VB Blues can with the coupon in The Saturday Telegraph on Saturday 21 May*. The offer is open to Australian residents over the age of 18 and to redeem the offer people need to cut out the coupon and redeem at participating BWS stores between 21/05/16 and 28/05/16. Max 1 free Can per...

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  • November 30, 2015

    Earn a place on the Australian cricket team

    The days are getting longer and hotter which can only mean one thing - cricket season is about to begin. And this season is going to be more exciting than ever, with Victoria Bitter giving Aussie cricket fans the chance to earn a place in the Australian cricket team.

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  • February 20, 2015

    Preparation (Cricket World Cup)

    Give em Nothing Boys, Give em Hell! Check out our 2015 ICC World Cup TV ad to witness the hard work the Australian Cricket Team put into preparing for their campaign.

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  • May 1, 2014
    Win your name in an Origin game

    Back the Blues with Victoria Bitter

    Attention all Blues fans, Victoria Bitter is giving you a once in a lifetime opportunity to have your name printed on the chests of the Blues players in the upcoming State of Origin series. With a total of 46 jersey spots up for grabs, there are plenty of chances for you to back the Blues and play a big part in this momentous event.


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  • August 30, 2013
    The Perfect Fit.

    Tools Down, Stock Up!

    Some things were made to go together.

    Pie and sauce, dog and a ute, Vic Bitter and Hard Yakka.

    Yep, we’ve teamed up with our mates at Hard Yakka to offer our loyal Facebook fans deals on their tough as nails work wear and boots.

    Bonus vouchers, 2 for 1’s, pretty much discounts across their entire range; there’ll be enough...

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  • July 12, 2013
    VB the sheds

    Vic Bitter Sheds Pre-Match Party

    If you’re lucky enough to be heading to the sold out decider on Wednesday the 17th July in support of our beloved VB Blues, then you’d better organise yourself a spot at The Sheds, the Official pre-match party, presented by the big cold beer – Vic Bitter.

    Be a part of the pre-game build up and experience -

    • The legendary...
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  • March 28, 2013

    Raise A Glass: Doug’s Story

    A few years ago we found a photo in the old Victoria Brewery. Dating back to 1941, it shows some diggers spelling out ‘VB’ in the sand. It inspired us to do something to support the Australian service men and women, and their families, both past and present. So, in March 2009, we teamed up with the RSL and Legacy, and Raise A Glass was born....

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  • November 30, 2012
    Green takes out gold.

    Green Takes Out Gold

    Big News Mates -

    Earlier this past month we were awarded a gold medal for best Aussie-style lager at the RNA Royal Queensland Beer Show.

    We also picked up the Cryermalt Trophy for Queensland’s best beer.

    These are not awards we could’ve won on our own.

    We’d like to thank you from the...

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  • November 2, 2012

    Matter Of Fact You Can Watch Em Now.

    The wait is over.

    A Hard Earned Thirst is back. Enjoy the new ads.

    Cheers, Vic Bitter.

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