September 4, 2012

Look out for 4.9% Victoria Bitter in your local pub and bottleshop towards the end of October.

Victoria Bitter Bottles

As you can understand, it takes a while to roll out a change as significant as this and in celebration of the return of the original big cold beer, we decided it was fitting to make a few other changes while we were at it. To start with we will be bringing back the unmistakeable and iconic packaging – including reinstating the “Victoria Bitter” name on our labels and cans. We are doing this because we are proud of our name and proud of our heritage.

We’ve worked tirelessly on the brewing process, continuing to use the best quality Pride of Ringwood hops and choicest Australian malt to deliver the big cold beer flavour that satisfies a hard earned thirst like no other.